What is Copywriting?
The rumor is true. A career as a professional copywriter is a relatively relaxing profession. You can work at home, nap during the day, enjoy many holidays, and get well-paid. The only drawback is the uncertainty you’ll face when you say, “I’m a freelance copywriter.” (Many people believe that “copywriter” means you can help defend their creations from theft — as in “copyright”)
One of the best ways of responding — what does a copywriter do? — Is this to say, “You know everything you’re getting in your mailbox? “Oh, it was composed by a copywriter.
Copywriters publish such marketing materials, including blogs, newsletters, brochures, catalogs, etc. If you’re interested in copywriting, this is presumably because you have heard:
- It is a smart way to make money while working at home.
- With relatively little effort, you will be quickly up and running.
- They don’t need a formal education.
All of these are real facts. Technical copywriting skills are in high demand, and freelance authors’ copywriting positions are among the best-paying jobs. Many copywriters do full-time, six-figure jobs. Others work only part-time but benefit from a full-time salary.
The best thing is that this vast and expanding market still has plenty of space.
So, what is copywriting?
Copywriting is the method of writing promotional advertisement materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. This text is known as a “copy.” Copy is everywhere- part of a worldwide $2.3 trillion market. Copywriting is about motivating the reader to take action instead of news or editorial writing. That action may be to buy, opt-in, or interact with a product, service, or enterprise. That’s why sometimes a
copywriter is called a “print salesman.” Copywriting services should not be confused with “copyright.” Copyright means a person or corporation has the exclusive legal right to reproduce, publish, sell, or distribute someone’s work (such as books, songs, or artistic items). Copyright aims to protect the content and to prohibit unauthorized agents from using it unlawfully. The owner designates the content, and the mark is patented.
What qualifications do you need to become a copywriter?
Zero! There are good copywriters with graduate degrees and those without high school. Some copywriters are only 18, and others are in retirement. Some copywriters are mothers stay-at-home, and others abandoned corporate work in six figures. You only need a computer and an Internet connection. Everything else can be learned. If you can write a letter to a friend, you will now have all the skills you need to proceed.
To become a copywriter, visit GENIA’s website for more information. To start a copywriting business, visit The Visionary, Singapore Podcast, to learn more about entrepreneurship.
