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All About Copywriting

by Maurice A. Miller

What is Copywriting?

The rumor is true. A career as a professional copywriter is a relatively cushy profession. You can work at home, take naps in the middle of the day, enjoy many holidays, and get very well paid. The only drawback is the uncertainty you’ll face when you say, “I’m a freelance copywriter.” (Many people believe that “copywriter” means you can help defend their creations from theft — as in “copyright”)


One of the best ways of responding what does a copywriter do? — Is this to say, “You know all the things you’re getting in your mailbox? “Oh, it was composed by a copywriter.

Copywriters also publish such marketing materials, including blogs, newsletters, brochures, catalogs, and more. If you’re interested in copywriting, this is presumably because you have heard:

  1. It is a smart way to make money while working at home.
  2. With relatively little effort, you will be quickly up and running.
  3. They don’t need a formal education.

All of these are real facts. In reality, technical copywriting skills continue to be in high demand, and freelance authors’ copywriting positions are among the best-paying jobs. Many copywriters do full-time six-figure jobs. Others work only part-time but benefit from a full-time salary.

The best thing is that there is still plenty of space in this vast and expanding market.

So what is copywriting?

Copywriting is the method of writing promotional advertisement materials. On brochures, billboards, websites, emails, advertisements, catalogs, and more, copywriters are responsible for the text. This text is known as “copy.” Copy is everywhere-it ‘s part of a worldwide $2.3 trillion market. Copywriting is all about motivating the reader to take action, as opposed to news or editorial writing. That action may be to buy, opt-in, or interact with a product, service, or enterprise. That’s why sometimes a

copywriter is referred to as a “print salesman.” Copywriting services should not be confused with “copyright.” Copyright means that a person or corporation has the exclusive legal right to reproduce, publish, sell, or distribute someone’s work (such as books, songs, artistic items). Copyright aims to protect the content and to prohibit unauthorized agents from using it unlawfully. The owner designates the content, and the mark is patented.

What qualifications do you need to become a copywriter?

Zero! There are good copywriters with graduate degrees and those who have not finished high school. Some copywriters are only 18, and others are in retirement. Some copywriters are mothers stay-at-home, and others abandoned corporate work in six figures. You only need a computer and an Internet connection. Everything else can be learned. If you can write a letter to a friend, you will now have all the skills you need to proceed.

If you’re interested in becoming a copywriter, visit GENIA’s website for more information. If you’re interested in starting a copywriting business, visit The Visionary, Singapore Podcast, to learn more about entrepreneurship.

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